Archive | Info Publishing

Secret Strategy to Increase Sales

Posted on 08 July 2009 by RevealerOfSecrets

I wanted to tell you about a killer strategy to increase sales if you do sell products (as apposed to just affiliate marketing) whether you sell info products or physical products.

It’s best to use this if you have a list but you could also use it on YouTube.

First you need to be willing to offer a discount on your product, I’d say at least 25% if it’s a digital product and at least 10% if it’s a physical product.

So what you do is make a hidden link on your sales page that will take the visitor to a checkout where they can get your product for a discount.

when I say “hidden” I mean that it would be nearly impossible for anyone to find it unless you told them exactly where it was.

What I typically do is link an odd word and then remove the hyperlink features from the link (the blue text and underline features) so it will just look like a normal word.

This link goes on my regular sales page and I usually only keep it there for a limited number of days.

Once I’ve placed my special link on the page I make a video showing exactly where the link is to get the special discount.

I then setup a series of emails that I send out to my list explaining that I want to give them a special link to get my product at a discount but the link is hidden on the page.

Now this is important, I don’t give the video in the first email.

Why?

Because I want to build their curiosity.  Not giving them the video in the first email will want them to see it even more.

I might not even give it in the second email but I definitely give them the video in the 3rd email.

I also tell them that the hidden link is only going to be on the page for a limited time (usually 2 or 3 days) so they better hurry and take advantage if they want the discount.

That’s all there is to it, it’s very simple.  I like Camtasia screen capture software to use for these videos but it costs $300, so if you don’t have it you could use CamStuido or you could use Camtasia’s free online program at http://www.jingproject.com/

Now what if you don’t have a list?

You can still use this method by making a video and posting it on popular video Sites like YouTube and such.

Don’t baulk at having to give a discount on your product, it has always resulted in a big spike in sales for me but I can’t guarantee that it will for you.

Now go make some jack,

mx

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