Content Has Never Been King
I got into internet marketing in 2004. I learned a whole lot about SEO and marketing – I had to if I wanted to get my site to number one for a very popular physical product term.
Around 2006 people started saying that SEO was changing and that content was now king if you wanted your website to rank well in the engines.
I found that strange because from my experience quality backlinks were king if you want to rank well.
Well guess what?
We’ve come full circle and now people are saying that backlinks are the way to go.
But you know what?
It never changed…
Backlinks have always been king.
I’m not saying that you don’t need quality content on your website to do well but if you put more weight on content than you do backlinking then you’re not giong to win the search engine game.
You’ve noticed all the products at the warrior forum on backlinking haven’t you?
Angela’s backlinks, Paul’s backlinks, wso’s to automate their backlinks – hell there’s probably a product coming out so your dog can use Angela’s backlinks for your site.
Quality content did become more important a few years ago meaning that you couldn’t scrape the engines anymore for your content and still expect to do well.
But that didn’t mean it was ever king.
Backlinks have always been king and probably will be for a while.
Of course those backlinks can’t be from link farms and a lot of 2 way linking, or purchased – they’ve got to be good.
So if you’re thinking, “what ever happened to content being king with all these new backlinking trends”? It never was.
Now go get some quality backlinks.
mx
