I’ve opted into to a large number of lists over the past several years and there is one thing that seems to be a real problem that bugs me and new marketers seem to think it’s just the norm.

The problem is this, how many times have you opted in to someone’s list because they said they wanted to give you a quality report that was going to give you some kind of information that you need to know?

Only to find out that the report was just another sales letter for the real product.

What ever happened to giving what you promised even if it’s for free.

What so many marketers don’t seem to realize is that if they give big value for free then people are going to put more weight into their paid products.

But hey if it produces fast sales then who cares right?

Well let me ask you, how many of the info products that you’ve purchased in the last number of years have actually given you what you needed to change your life.

mike