Jeff Molander, CEO of Molander & Associates, interviews Tim Ash, CEO and Founder of sitetuners, about innovation in affiliate marketing in 2009. Tim says affiliates must concentrate their strategic decisions on how to make more money rather than on how to drive more traffic. Tim says super affiliates, in particular, will be much more demanding, wanting control over landing pages to start testing them. Affiliate networks want to arm their affiliates with tools. Tim talks about a new business partnership with a company that will allow affiliates to create on demand landing pages that can be tested.