Your SEO and PPC efforts and the traffic that they generate can easily be channeled into great profits through the smart use of affiliate marketing. Essentially, you allow Google to place advertisements on your website using their AdSense service, and you will earn a commission for every person who click on these ads. While you won’t earn huge amounts of money at once, the dollars and cents can add up, dependent upon the price of every click you transmit. Here’s the jist of it all : you’ll generate a profit form these clicks as long as you’re spending less money to get them than the rewards that you receive.

Remember, you want to pay less for the click than Google Adsense is going to be paying you for it. You have to find ways to get traffic on your site that will be willing to use long-tail search terms that you have paid very little for. For example, let’s say that your site is promoting DUI Attorney, or some click that is equally high-dollar. Since that runs about $30 for each click on Google, your commission from AdSense is going to be much higher than if you were advertising for something which only cost $5 a click.

So lets say you find some inexpensive long-tail keyword search terms like DUI Attorney Pasadena, CA. And since youll bid for a lower position (say at .25 per click), you hope to get the lower-cost clicks to get people to your site.

From there, you hope that what you offer on your site is more value-added (Like a site with DUI articles, or local Pasadena traffic articles) … attracts that person to click your AdSense ad, where you get paid say $1 per click. In this example, you are getting a large return on your .25, but it is incredibly risky … can be very costly if it doesnt work out and will cost you $$ if 4 out of 5 people dont convert. Many people have tried buying clicks at a low cost, then essentially reselling on their own site, but have had little success. The point here is it will take you a lot of time, trial … error, and money to get the right recipe to profit from this.

OR, you can invest that time in a wiser fashion by focusing on SEO as a source for those long-tail search keywords. You can do the same amount of work, get words that are less competitive, and if your page is correctly optimized, you will be better off in the long run. No matter your CTR, you are going to end up having to invest less of your capital in the venture. Your time is going to be the biggest investment you will have to make. Once you have invested the necessary time, whether you end up making a lot of money in this venture or only a little, it is not going to cost you anything out of your own wallet.

Anthony Flores of www.attorneymarketingnow.com is an expert in los angeles seo services and los angeles seo company. Contact us with proven PPC and SEO results for attorney’s all across the country.